LGPD and WhatsApp: One of the most inconvenient situations a person can face today is being contacted by companies without the customer's knowledge of how these companies obtain access to their data.
Some companies are simply unaware of the word. consentGiven that, the buying and selling of mailing lists with personal data remains a common practice for companies that still use telemarketing as their primary form of proactive contact.
On the other hand, some clients who are now aware of the existence of the law that protects them, LGPD, and they use it as an argument to inhibit this daily and recurring harassment by these companies.
The practice of using one's credentials to prevent contact without consent.
It's absurd to think that we still have to deal with this kind of thing today. abusive treatment by certain companies that still believe that contact at any cost is a valid practice.
To avoid this harassment, many users have resorted to the LGPD (Brazilian General Data Protection Law) regulations in order to prevent this type of contact.
The topic was opened for discussion on the Reddit forum “r/Brasil”, where users shared their experiences and the resolution methods they adopted, which quickly spread and became known as the “LGPD card-wielding".
The fact is that, in some cases, the LGPD (Brazilian General Data Protection Law) can indeed be used as an argument to stop this type of conduct, because according to article 18, The data subject may at any time request the deletion of personal data collected, even if the collection was previously done with consent.
"The General Data Protection Law ends up empowering the user with several rights, such as the right to transparency. They have the right to understand why and how that data ended up within an organization.""said Bruno Bioni, director of Data Privacy Brazil."
It is worth noting that although the tactic is valid in cases of contacts titled as "spam" (when contact is made in a way that the customer doesn't even know how their data ended up with the company), in some cases The "carteirada" tactic does not apply, such as in cases of contact due to non-payment or debt collection agencies..
“It’s great that this is happening. A law only ‘takes hold’ when the citizen, at the grassroots level, begins to exercise their rights. And then we start to see a movement of social changes, of market practices.”"That's all," Bruno concludes.
It is important to mention that this oversight is the responsibility of ANPD (National Data Protection Authority), which can apply sanctions ranging from a warning to very high fines up to 2% of revenue or R$ 50 million, in addition to blocking, partial suspension of the operation of the database, and even a possible partial or total prohibition of the data processing activities of the infringing company.
