Category: Blog

Brazil Between Ethics and Promotion: How Bills 2338/2023 and 5960/2025 Can Redefine Innovation in AI

The advancement of Artificial Intelligence in Brazil is being shaped by two bills that operate on distinct but complementary fronts: the...

2025 Retrospective: The Year Data Protection Became a National Issue

The year 2025 definitively consolidated data protection as one of the pillars of the Brazilian public debate. If before the topic seemed...

Having trouble implementing or managing privacy? ISO 27701 is on its way.

In my professional networking, I still encounter many colleagues in the field with crucial questions or uncertain concepts regarding privacy management in...

ECA Digital: what's new, after all?

Children have long been targeted and considered easy targets in advertising. In 2010, my daughters, then one of them...

Biometric data and privacy: Between convenience and risk.

Biometrics is no longer a futuristic feature. It's in our cell phones, security systems, building entrances, store checkouts, and even...

What's next? Next steps and trends for the LGPD in Brazil.

Initially, the LGPD (Brazilian General Data Protection Law) was received like a storm waiting to happen. Consulting firms sold miraculous solutions, companies rushed to fill out checklists and stuff drawers with...

There's still time to improve: where companies are still failing to comply with the LGPD (Brazilian General Data Protection Law).

The LGPD (Brazilian General Data Protection Law) celebrated its anniversary last month. Seven years of changes, attempts at changes, or at least the appearance of change. For those...

7 Years of LGPD in the Public Sector: The Responsibility of the Administration, Agents, and Public Servants for the Processing of Personal Data

The Brazilian government is responsible for the largest volume of personal data processing in Brazilian territory. This includes the federal government, states, the Federal District, and municipalities...

The DPO seven years later: how the LGPD redefined their role in companies.

This acronym – DPO – no longer causes as much surprise in the Brazilian market as it did seven years ago, when the LGPD (Brazilian General Data Protection Law) was published. In...

What has really changed in Brazil after 7 years of the LGPD (Brazilian General Data Protection Law)?

Privacy has become law. But has it become culture? Imagine your company has just launched a new app. Simple, intuitive, free. In less than...

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