Privacy Tools, represented by the CEO of the Maven Group, Aline Deparis, was present at the My Inova Summit 2019, an event that discusses the main technological challenges for companies, which took place on August 21st and 22nd in Curitiba/PR.
On the afternoon of the 22nd (Thursday), Aline presented the group's new company during her lecture at the event, reinforcing the importance of adapting to the General Data Protection Law (LGPD), which will come into effect in August of next year. She also addressed the relevance of information security for companies today, where data is considered more valuable than oil.
Aline Deparis explains that one of the themes of My Inova was the empowerment of women as CEOs, and among the speakers were presentations by major investors such as João Kepler from Bossa Nova Investimentos and Robert Janssen from OBr.global. “Besides launching a company led by a woman, it makes perfect sense because at this moment we have a strong interest in attracting investments to help it gain rapid traction in the market, given that the law comes into effect in a year,” says the businesswoman.
The event was geared towards startups, and the CEO of Privacy Tools explains that, for this type of business, understanding the LGPD (Brazilian General Data Protection Law) is fundamental. “Startups, which are looking for investors, already have added value if they know the law. They bring with them a liability, because they deal with data,” she says. According to Aline, startups should indeed adapt to the new law, mainly to avoid fines and legal issues that could impact the company itself and any investment funds.
Aline, a graduate in Business Administration from PUCRS, founded her first business in 2009 with her partner Marison Souza Gomes: Maven, which offers digital publishing solutions for newspapers, magazines, publishers, and public institutions. In 2017, the pair founded Trubr, a company focused on blockchain solutions and digital identity, and in 2019 they launched... Privacy Tools, which aims to offer solutions to help companies achieve and maintain compliance with new legislation on personal data protection. The businesswoman is also president of Assespro-RS for the 2019/2020 term.
Business Agility was the theme of the event.
In its eighth edition, the My Inova Summit chose Business Agility as its main theme for 2019. Another topic highlighted in the program was the presence of women in the technology field, with an exclusive track dedicated to discussing the careers of female professionals and entrepreneurs in the sector.
"The Paraná State Association of Technology Companies (Assespro) and the Assespro federation were exceptional in their choice of topics. Women in technology is not a new topic, but it is quite relevant. We are taking up more space in the technology field and in other areas. It's a matter of time before the market becomes more balanced. In this context, I believe the chosen topics were very relevant,” observes Aline. The CEO concludes that the approach to the subjects met expectations very well.
In addition to these main themes, topics such as artificial intelligence were also addressed. mindsetLeadership, sales, and investments. The event was organized by Assespro Nacional and Assespro Paraná and had the support of the Maven Group.
About Privacy Tools
The new company in the Maven Group is a Privacy tech. As a privacy management platform, Privacy Tools was created to provide resources to assist companies, managers, DPOs, and data protection officers in the process of complying with new legislation.
Through the use of technologies such as blockchain and artificial intelligence, Privacy develops solutions to meet the main needs regarding the protection of personal data, thus making it simpler to comply with and remain compliant with new legal requirements.
The new legislation will come into effect in August 2020, impacting all companies that use personal data. Institutions that are not in compliance with the LGPD (Brazilian General Data Protection Law) may face fines of up to 2% of their revenue, with a ceiling of R$ 50 million.
