One of the features of the Privacy Tools platform is the automatic blocking of cookies, which helps news portals, e-commerce sites, and company websites to become more compliant with the LGPD (Brazilian General Data Protection Law). The law will come into effect in August 2020, and companies that are not compliant may face fines of up to 2% of their annual revenue, capped at R$ 50 million.
This tool allows for managing cookies without programmingIn other words, you don't need to understand code to effectively block a website's cookies. With a more practical banner implementation, organizations can reduce the time it takes to comply with new legislation.
The automatic blocking feature checks, finds, and blocks all cookies that track user behavior until users consent to their use via the banner. Visitors can accept all cookies, only some, or even reject all of them.
With this new feature, companies can achieve greater compliance with the General Data Protection Law and the GDPR (European law), without needing specific programming knowledge.
Understanding cookies
Cookies are very common on the internet. These small files are responsible for storing data from those who visit your web page. They personalize the user experience and facilitate the transfer of information between pages on your domain. An example is keeping selected products in the shopping cart in online stores or saving completed forms.
If your website uses this type of tool, it is necessary to properly manage cookies so that your company complies with the General Data Protection Law.
Permission is essential.
Cookies allow your website to access information about visitors, which may constitute a violation of their privacy. They should know which cookies the website uses and have the option to choose whether they wish to authorize their use when entering your website.
With this permission, communication becomes clearer between the company and users, and the customer knows, for example, why they are seeing ads for your business on social media after visiting your website, since this type of advertising requires cookies. The user will also be aware that their usage history and behavior will be accessible to the company.
Start now
With the new data protection law coming into effect in just a few months, it's time to begin the compliance process for your website. Creating your Privacy Tools accountYou can now insert the custom banner on your website to ensure automatic cookie blocking.
It can be customized with your website's colors and logo, and you can also modify the message users see before accepting or rejecting cookies. The banner will also include a link to your website's Privacy Policy, which you can create using our templates, drafted by our legal team.
If you don't want to start with the banner, Website Monitoring is free for all users and it already identifies which cookies are used on your page, in addition to analyzing compliance with other LGPD criteria.
