With the world becoming increasingly connected through internet access, which is now ubiquitous, many people today feel that privacy has become difficult to achieve after numerous privacy scandals involving large companies, since hackers are everywhere.

Brazil is the second country with the highest number of cyber attacks In Latin America, it ranks second only to Mexico. In the first half of this year alone, the country recorded 31,5 billion attempted cyberattacks against Brazilian companiesThis number represents a 94% increase compared to the same period of the previous year. Mexico, ranking first, recorded no less than 85 billion attempts.

It is estimated that, for each fraudulent activity carried out in these cyberattacksBrazilian merchants affected by these attacks lose an average of 3,86 times the value of each attack. In other words, in addition to all the losses the attack generates for the merchant, there are also expenses related to legal issues, data recovery, resolving losses with customers, loss of public trust, and often, contract terminations. 

Which sectors are most affected?

The sectors most affected by cyberattacks are finance and electronic retailFurthermore, a survey conducted by PSafe analyzed 2.400 corporate websites in search of vulnerabilities, and among the total analyzed:

• 98% presented a medium to high risk;
• 2% presented a critical risk;

Although the vast majority of companies analyzed presented a medium to high risk, this remains a concern, as cyberattacks are becoming increasingly sophisticated, representing a growing challenge for businesses.

According to Yssy's CEO, Frederico Samartini, one of the main reasons for so many cyberattacks in Brazil is precisely the low investment in cybersecurity. "The scenario began to change after the pandemic, but it still only accounts for 10% of total technology investments. In other countries, companies allocate around 25% to 30% of their technology budget to cybersecurity."

The concern with the privacy and data protection The world has grown steadily, so much so that today there is... Dia International da Privacidade de DadosJanuary 28th is the date when technology companies carry out various informational campaigns about ways to protect personal data.

Education is one of the tactics in the fight against cybercrime.

During the Cyber ​​Security Summit event "Is cyberattacks the barometer for investing in cybersecurity?"Samartini warned about the importance of Technological education to anticipate attacksinstead of only trying to resolve the situation after it has happened.

Among the Reasons listed by the professional for investing in data protection., stand out:

• Identifying vulnerabilities;
• Ensuring the performance of activities;
• Preventing data leaks;
• Maintaining the brand's reputation;
• Combating internal threats;
• Preventing the theft of personal data;
• Training the IT team;
• Compliance with the General Data Protection Law.

"To ensure effective security, it is essential to understand how data protection can be applied to each business.""That's all," Samartini concludes.