What is a privacy policy?

The public document that explains to the data subject how the organization handles their personal data.

Definition

A privacy policy is a document, published in clear language, that informs data subjects what personal data the organization collects, for what purposes, on what legal basis, with whom it shares it, how long it is kept, how it is protected, and how their rights can be exercised.

It fulfills the principle of transparency and is the first document that data subjects, clients, and the ANPD (Brazilian National Data Protection Authority) read. It needs to reflect the actual operation: a beautiful but outdated policy is worth less than none at all, because it creates an expectation that the organization does not meet.

What does the LGPD say?

Article 6, VI, of LGPD Article 9 establishes the principle of transparency and lists the information that the data subject has the right to access in a clear, adequate, and conspicuous manner: purpose, form, and duration of processing, identification and contact information of the controller, data sharing, responsibilities of the agents, and rights of the data subject. Article 41, § 1, requires the public disclosure of the contact information of the data protection officer. Article 50 encourages policies of good practices and governance.

In practice

  • Write from ROPA: each treatment activity becomes a policy block.
  • Use simple language, with short sections and a summary at the beginning.
  • Version the document and record the date of each change.
  • Also publish the cookie policy and the contact information for the cookie manager.

How Privacy Tools it deals with the topic

A Cookie Management and Policies publishes privacy and cookie policies with versioning and change history; the Privacy Portal It brings together policies, order channels, and the contact information for the person in charge, all in one place.

Related terms

Person in Charge (DPO) · Cookie · ROPA · Data subject · Back to glossary

Updated .

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Platform screen Privacy ToolsList of treatment activities in Data Mapping