The LGPD (General Data Protection Law) has been in effect since August 2020 and will begin applying penalties from August 2021. As a result, many companies are intensifying their efforts to protect the personal data of customers, employees, and suppliers.
An example of this is the Paranaense Communication Group (GRPCom), which began the adaptation process back in 2020. “The initial estimated time was 9 to 12 weeks, and we completed the diagnostic phase in 16 weeks, extending it due to legislative changes, working from home, and other impacts of the pandemic,” explains Rita de Cácia de Medeiros, DPO (Data Protection Officer) of the organization.
Data protection is a competitive advantage.
For GRPCom, complying with the LGPD (Brazilian General Data Protection Law) is much more than an obligation: it's a way to differentiate itself and improve its relationship with its audience. In total, a large amount of personal data is processed across the group's media outlets, including Gazeta do Povo, the Tribuna newspaper, the RPC television channel, Rádio Mundo Livre, and others.
Regarding the new law, Rita explains that the benefits of being compliant are "a competitive advantage, improved relationships with data subjects, enhanced reputation, and best practices; therefore, we believe that the LGPD (Brazilian General Data Protection Law) is an opportunity."
The path taken by GRPCom
Each company has its own way of complying with the LGPD (Brazilian General Data Protection Law), depending on its size and level of maturity regarding the subject. The first step, after the diagnostic phase and moving on to action plans, was to structure internal governance through a "privacy office" with defined personnel and responsibilities and scope, as well as to formalize the contract with Privacy Tools.
"Thus, based on our experience since the beginning of the work in January 2020, we assess that..." We needed a system that would allow for integrated management aligned with legal, process, and technological standards."And Privacy Tools has been a great asset on this journey, with an agile partnership and governance focused on compliance," commented the Group's DPO.
Next, the DPO was appointed/Data Protection Officer A channel was created to assist data subjects. The company's internal policies and approved technologies were also reviewed. Then, processes were mapped to define the treatment scenarios for each purpose.
According to Rita, “data protection is a project that has a beginning, a middle, and no end; it will require constant monitoring, and Privacy Tools has come to complete this data management in our companies.” The platform allows mapping the flows of personal data within the organization, managing online consents and the preferences of data subjects. The platform includes Data Mapping, Incident Management, support for data subjects, among other features.
About PrivacyTools
A PrivacyTools It's a PrivacyTech company, meaning a startup in the privacy sector, accelerated by... Global Obligation and is one of the pioneers in Brazil in offering solutions for LGPD (Brazilian General Data Protection Law).
The company aims to transform how businesses protect and manage the privacy of personal data and counts among its clients Pague Menos, Petros, Rede D'or, Dafiti, Synnex, Banco RCI, Grupo RBS, and others.
To news outlets and media groupsPrivacyTools solutions help maintain the privacy of those browsing online content by managing cookies authorized by readers, and by managing privacy notices and policies. and the mapping of personal data related to users which are handled to recognize and minimize the risks of leaks or misuse of information.
About the founders:
Aline DeparisCEO of Privacy Tools, a Systems Analyst by training with over 15 years of experience in the IT sector. He was president of Assespro-RS (2019/2020) and CETI-RS (Council of IT Entities of RS) and is currently a member of the Fiscal Council of iColab.
Marison SouzaCOO of Privacy Tools, software architect with extensive experience in highly complex, secure, and innovative projects, having been responsible for important projects in companies and organizations such as TSE, Grupo RBS, TCU, among others. Possesses knowledge in Open Source technologies, working in the market of development, research, creation, and architecture of systems for 17 years.
About Robert Janssen – OBr.global Accelerator:
The evolution of many Brazilian companies' internationalization programs originates from the "digital" approach of Robert Janssen. He holds a Bachelor's degree in International Business from San Diego State University and a Bachelor's degree in Information Systems from Monterey Peninsula College. He is a senior executive and advisor to companies with over 30 years of success in developing international business in the IT, education, energy, biotechnology, and retail sectors. Currently, he is a member of several angel investors in Silicon Valley and Vice President of International Relations at Assespro (the main association of Brazilian IT companies). In 2015, 2016, and 2017, he was elected one of the 50 most influential IT executives in the United States in the mid-sized company segment.
About GRPCom
Today, it is the largest business communication group in Paraná and one of the largest in Brazil. With the mission of "Stimulating in each individual the desire to be better and to contribute to the good of society," the business group seeks to bring relevant information about the daily life of cities, the country, and events that are shaping the world.
The first media outlets of GRPCom were the newspaper Gazeta do Povo and RPC, formerly Canal 12. Both were acquired by businessmen Francisco Cunha Pereira Filho and Edmundo Lemanski in the 60s.
