Is your beauty salon already compliant with the LGPD? The General Data Protection Law, No. 13.709, is already in effect and applies to all data processing operations carried out by individuals or legal entities. This means it is valid for any medium – physical or digital – as long as the processing takes place in Brazil.
In other words, any company that registers data such as name, phone number, CPF (Brazilian tax identification number), email, address, among others, must comply with the law. Considering that some data is essential and others not so much, the existence of even some information is already an element that demands the adaptation process.
Key concepts of the LGPD (Brazilian General Data Protection Law) for beauty salons.
Communication is the first step. General Law of Data Protection It is a complex issue that encompasses various risks, and all parties must be strengthened with security measures.
Raise public awareness and show that the beauty salon they are visiting is following all legal measures. It is important to have terms clearly visible to all clients that explain the purpose of the data collection and what is done with the data requested at the beauty salon.
1. LGPD in beauty salons: purpose of data use
Focused more on digital platforms, such as delivery platforms, scheduling websites, or any other means where data is provided by customers.
It is in their interest to know what will be done with the data and what security processes are in place to protect it. Now, to know what the security process for your data system should be, it is recommended that you have a protective and management technology at your disposal, such as a PrivacyTech company.
2. Need for collection
The request for customer data is not as extensive as other services. For example, there should be no request for a delivery address when an appointment is already scheduled at a salon. Some data may be requested, some of which is optional:
- Full name
- Telephone
The latter can be used for salon promotion purposes, provided there is consent from the recipient of the promotions. All the data mentioned above is considered personal data, used to identify an individual.
A beauty salon client also has the right to delete their data from the system. On digital platforms, this is easier to do. With the data deleted, promotions could no longer be sent and the person's name would be removed from the system. Be aware that this is a right of the data subject.
Discover Privacy Tools and adapt your beauty salon to the LGPD (Brazilian General Data Protection Law).
Finally, have at your disposal a tool, such as Privacy Tools, which assists in complying with the LGPD (Brazilian General Data Protection Law) with features such as Data Mapping, Privacy Policies, among others.
In other words, you have a team of legal experts to support you in using the platform and help ensure that your salon's client data is protected against misuse or leaks.
