If you're a communications professional, a tech industry worker, or an entrepreneur, you're already familiar with all the tricks used to impact people online. Companies often use customer and internet user data to display targeted ads, send emails, make calls, send SMS messages, etc.
However, this strategy of "tracking" people is becoming outdated, especially after the arrival of the General Data Protection Law (LGPD). Adding to this is the fact that Google wants to end the use of third-party cookies in Google Chrome, which makes it more difficult to track people's online activities.
Starting in 2022, Chrome users will be tracked less, and businesses will have less information for their paid traffic campaigns, for example. The good news is that it's possible to adapt and continue selling online.
Why be careful with cookies?
The LGPD (Brazilian General Data Protection Law) is already in effect and requires a certain level of care regarding privacy if you have a website that uses cookies. Let's say you have a news portal and your cookies analyze your audience so you can then sell advertising space to the right people. Or you have an e-commerce site and your cookies track the product pages viewed by people.
You need to have a cookie consent banner on your website, whether it's a portal or an online store. This banner will allow users to choose whether to accept the use of all cookies, some of them, or none.
The Cookie Management Privacy Tools It's ideal if you use cookies on your website and want it to comply with the LGPD (Brazilian General Data Protection Law) without complications. Through an easy-to-integrate interface, the platform gives your website visitors control and management over the use of this resource.
Encourage the customer to talk about themselves.
In addition to informing your users about cookies and giving them the power of choice, you also need to move beyond tracking to get to know your customers. It's great to include your customer in the conversation and demonstrate your interest in a more human way.
Opinion polls, preference surveys, social media messages... All of this helps you understand what your customer likes, what they are looking for, what problems they have, and what they expect from your company.
Always strive to improve the experience.
When you let the customer choose whether to accept cookies, be part of your email list, your WhatsApp broadcast list, and so on, you improve their experience with your brand.
By communicating with people only about topics they want to know about, and sending emails and messages only when authorized, you elevate the level of the relationship. This way you avoid misunderstandings, requests to be removed from your list, and complaints about your company online.
Use the internet to your business's advantage to create a positive experience and utilize digital tools to be present. compliance with LGPD!
