Does your company already have organizational policies? They are extremely important for keeping customers well-informed and guiding employees. In addition to the well-known Privacy Policies and Cookie Policies, which deal with data, there are many others, such as Sales Policies, Human Resources Policies, etc.
Let's focus on the first two, as they are fundamental to a culture of privacy and data protection. The LGPD (General Data Protection Law) is relatively new, but it is already requiring organizations to pay close attention to this issue, thus seeking to avoid sanctions and fines, as well as damage to their image.
More transparency
The new Brazilian data protection law gives citizens much more autonomy over their personal information. They can now request the deletion, modification, and anonymization of their data from any company with which they have a relationship.
When you invest in a good Privacy Policy, you increase transparency in your relationship with your customers, partners, and employees. Your policy will explain how data is collected, why it is collected, and what each person's rights are regarding their information.
Alignment of expectations
Let's say someone left their email address to receive materials from your company, but ended up receiving several newsletters they didn't want. Or perhaps they requested a quote over the phone and ended up on a list to receive SMS messages.
Your policy can make it more transparent to your customer how their data is used and explain that they can change these permissions whenever they want. Specify the channels for requesting changes related to mailing lists and include in your policies who the Data Protection Officer (DPO) is.
Greater compliance with the LGPD (Brazilian General Data Protection Law)
When you write your Privacy Policy and Terms of Service, Cookie policyYou explain to citizens how data is processed, what measures are taken to protect the information, and who has access to the data.
All of this makes the handling of personal information much more effective and much more secure. Therefore, by investing in the creation of your Policies, you make your company more committed to privacy and more compliant with the LGPD (Brazilian General Data Protection Law).
Information for the internal team
Privacy policies aren't just for your customers. They're also an important guide for your employees to understand how to handle personal data and what rights they have regarding the use of that information.
The same applies to your partners and suppliers. Therefore, this document should be accessible not only to the team, but also to outsourced personnel.
If you haven't yet created your company's policies, rely on our tool! You can generate a template with the main points for customization and integration into your website. You can also create various types of policies, allowing integration with the cookie consent banner that you can also create within the software.
Click here to take your free trial.
