Six months before the General Data Protection Law (LGPD) comes into effect, Privacy Tools launches its newest feature. Automatic cookie blocking prevents cookies from being activated on a website until the user gives their consent. It's a tool for companies to increasingly embrace the concept of privacy by default, where privacy is always the standard in products and services.
The biggest advantage of this tool is that you don't need to understand programming to activate the blocker on the website. Simply configure the blocker in the software, link it to your domain, and it will prevent cookies from collecting user data without authorization. This authorization is expressed through the cookie consent banner, which allows the user to choose what type of data they want to share while browsing your page.
When your website is accessed by anyone, our consent banner instantly applies the setting, allowing all necessary cookies and blocking the rest. They remain blocked until all or some are allowed, based on the consent given by the banner. The automatic cookie blocker is already available to users with paid plans on the platform.
Why block cookies on my website?
As mentioned earlier, users' personal data while browsing your website can only be collected with their consent. Cookies typically begin collecting information as soon as the customer enters the page, monitoring their behavior and retrieving data from their device.
Google Analytics, for example, is a Google service that uses cookies to provide website administrators with information about their audience, such as gender, device type, location, pages visited, browsing time, etc. Analytics uses cookies, therefore it can only collect data when the user authorizes it, in accordance with the LGPD (Brazilian General Data Protection Law).
Other tools for compliance, besides cookies.
To put the concept of privacy by default In practice, and in compliance with data protection laws (Brazilian, American, or European), simply blocking cookies automatically is not enough.
Other solutions that Privacy Tools offers for greater compliance with laws include the creation of Privacy Policies/Terms of Use, the creation of banners that collect user consent for the use of cookies, and responding to requests from data subjects.
If you need to adapt your website and increase the privacy of your customers' data, you can do so. free trial From the platform, no commitment required. By creating your Privacy Tools account, you can scan your website to see how compliant it is with the law. To access other features, Discover our plans.
