On the 18th, the National Data Protection Authority published a guide to orient the reader on the issue of cookies, as well as providing useful information for data controllers on how to ensure compliance with the LGPD (Brazilian General Data Protection Law).
The guide also addresses the application of the regulation's legal bases, as well as the consent bases related to the different categories of... Cookies present on the websites.
The publication highlights the issue of good practices related to data protection and highlights the rights and responsibilities of those in charge of processing the collected cookies.
"The cookie guide provides important guidance for data processing agents to comply with the provisions of the LGPD (Brazilian General Data Protection Law). The goal is to promote a culture of personal data protection in the digital environment, encouraging the adoption of transparent practices that ensure greater understanding and control by data subjects over the use of their personal data.""This was stated by Director Miriam Wimmer, rapporteur for the guide's drafting process."
This guide is a true manual about cookies.
The guide begins by explaining what cookies are, their purpose in enabling web pages to function, and how they help measure the performance of web pages and related advertisements.
Furthermore, this guide prioritizes educating the data holderproviding quality information about your personal data and how companies' marketing uses cookies to acquire new customers, and to what extent this data collection is necessary and acceptable.
The material also indicates to the reader what the beneficial and harmful practices of using banners would be, and what the purpose of... cookie policies present on the websites.
It is important to emphasize that cookies are essential for the proper functioning of websites, as their use can identify the user, assisting them in an online transaction or even reminding them that they have been there before, through access information such as login and password that are automatically saved.
The guide is didactic and presents simple examples to guide the reader on what should be done regarding cookies; in addition, it also provides data protection officers with guidance on the subject, highlighting the importance of complying with the law.
What are cookies?
Cookies are small text files that websites send to users' browsers with data about their browsing activity. They serve to facilitate navigation and improve the user experience.
They are considered indispensable tools for digital marketing and for our experience navigating websites, blogs, landing pages, and social media.
Today, cookies are considered personal data, and therefore the need has arisen to clarify issues on the subject, especially regarding... third-party cookies, the center of the whole controversy.
With LGPD In effect, it has become mandatory to restructure how the issue of cookies is handled, including the need to display messages that alert the user about the collection of cookies, as well as alternatives for customizing this collection.
Finally, the Cookies They are useful and necessary, and only become a problem when misused, such as to spy on users' activity or, worse, to seize their personal data for sale to companies seeking to use this data in unauthorized advertising.
This type of situation is generally more common with third-party cookies, which are simply cookies generated by websites other than the one the user accessed. This practice has been increasingly blocked by browsers, including Google Chrome, which has already announced that it will no longer allow third-party cookies.
The guide on Cookies can be found on the ANPD website under "documents and publications".
