Personal data is considered by many to be the "new oil," and as such, attacks on systems in search of this data are becoming increasingly sophisticated, keeping pace with the technology that evolves daily to protect company systems.
One of the biggest threats to businesses this year will continue to be... attacks on their systemsCompanies that do not have the possibility of investing in Artificial Intelligence as an ally in the fight against ransomware and malwareThey will need greater organization. This applies both to the collection, processing, and disposal of personal data, and to finding more effective ways to protect their systems.
A survey conducted by Dark Reading in December showed that Less than a quarter of organizations believe they are prepared for a ransomware attack., which makes them more susceptible with regard to privacy of data that it holds.
The biggest problem is that this type of intrusion can cause damage, ranging from blocking access to data and systems to moving a company's data outside of its system.
How AI can be an ally in combating attacks.
AI tools can help companies understand potential system flaws, allowing them to detect intrusions as soon as they occur, increasing the chances of neutralizing the attack before damage is caused.
A report by IBM and the Ponemon Institute, published in 2021, revealed that the The use of Artificial Intelligence, security analysis, and cryptography has helped to reduce losses resulting from intrusions., resulting in savings of between US$1,25 million and US$1,49 million, compared to those who did not use this technology.
A Artificial Intelligence It is being used with the aim of speeding up the data identification process and, consequently, is improving the... data privacy security customers.
Eliano Marques, executive vice president of data and AI at Protegrity, said that: “When companies have hundreds of databases in the cloud and on-premises, identifying what needs to be protected is not a simple task. Due to the complexity of data ecosystems, it is almost impossible to imagine the data identification process without leveraging automation and AI. This is especially true for semi-structured data, documents, and images.”.
Artificial Intelligence as a support to the adaptation process.
Be in compliance with legislation Currently, it's a bureaucratic process that demands a lot of organization, which is why many companies are using AI to help classify [the system]. confidential data In a data system, this happens in real time.
It is also useful for helping to identify, within a corporate data ecosystem, data subjects who have previously requested the deletion of their data. helping to ensure that any information about the person has actually been deleted.
AI can also be used to identify, monitor, and track people, and is capable of predicting, through algorithms, patterns that can determine everything from emotional states to a person's political opinions, without requiring confidential data. It also has the potential to be used for... improve privacy protection of an organization, preventing leaks by standardizing privacy practices.
Through AI, personal data can be protected more effectively, as this technology responds to intrusions more efficiently than traditional technologies due to its automated capabilities.
"Artificial intelligence has proven to be a great asset in protecting customer data due to its ability to constantly monitor network behavior and flag any anomalies detected 24 hours a day, 7 days a week.""That's all," concluded Brogan Renshaw, director of Firewire Digital.
