Customizing the tool to comply with the LGPD (Brazilian General Data Protection Law) was a key factor in the selection process.
Compliance with the General Data Protection Law (LGPD) has become increasingly important in the daily operations of companies. The search for solutions to adapt to the legislation is growing in Brazil. It was in this context that Linx discovered and adopted Privacy Tools solutions.
“We were looking for a tool to help us manage LGPD projects and we found Privacy Tools. After several meetings and alignments, we saw that, for us, hiring this platform would be the best option, as it can meet our main needs, especially in our role as a personal data operator,” explains Geisa Trevisan, Data Protection Officer (DPO) at Linx.
Geisa also emphasizes that Linx, supported by its innovative culture, is always looking to improve and automate its processes, making them less and less manual and prone to error. Therefore, they saw Privacy Tools as an ideal partner, one that, in addition to meeting the necessary technological requirements, has a simple and intuitive interface. "We were also looking for a tool that was easy to use and customizable," she adds.
Regarding compliance with the legislation, Linx's DPO confirms that "all our processes and operations are based on the LGPD guidelines. There is no longer room for non-compliance with the legislation, and this directly reflects the relationship of trust with our clients. That is why we are always working on improving our solutions and launching new tools for the market."
With Privacy Tools' expertise in the field, the implementation also provided integration with systems already used by the company and greater fluidity in processes. "The work developed in partnership with Linx has been going smoothly, and our solutions were able to advance a process already initiated in compliance with the LGPD," celebrates Aline Deparis, CEO of Privacy Tools.
The possibilities for automation and customization also caught the attention of Linx's managers, who saw Privacy Tools as the ideal partner for the LGPD project, encompassing all the company's needs in this area. “Besides the tool being customizable, which was essential for us, another point was the possibility of using the Data Discovery module on-premise. Beyond that, the process automation makes all the difference, since it frees up time and resources so that our team can focus on other strategic activities,” explains Geisa.
Linx, a StoneCo group company, is one of the leading technology companies for the retail sector. With a portfolio of over 180 solutions, the company helps everyone from small entrepreneurs to large retailers, offering the largest retail ecosystem in Latin America. In 2023, it was recognized by the Valor Inovação Brasil Award as one of the five most innovative companies in the information technology sector.
Privacy Tools is a leading privacy platform in the Brazilian market and a pioneer in offering solutions for LGPD (Brazilian General Data Protection Law) compliance in Brazil.
Founded in 2019 by Aline Deparis, the company has clients including Rede D'or, Usiminas, Banco RCI, Pague Menos, Farmácias São João, Grupo Bom Jesus, Grupo Fleury, Eletrobrás, Grupo RBS, among others.
With the goal of assisting companies in the process of adapting to the LGPD (Brazilian General Data Protection Law), Privacy Tools offers privacy management solutions with modules designed for use in different market segments and to comply with the obligations of various legislations, such as LGPD and GDPR.
In addition to all aspects of privacy, the company offers modules for ESG (Environmental, Social & Governance), GRC (Governance, Risk & Compliance), and Cybersecurity. It also works with Generative AI to accelerate compliance with the LGPD (Brazilian General Data Protection Law) and make life easier for privacy professionals.
