The company, which focuses on technology solutions for managed infrastructure services, business processes, information security, and automation, seeks excellence in its compliance with the LGPD (Brazilian General Data Protection Law) through the Privacy Tools platform.
Proative Tec is a company specializing in technology solutions that seeks to offer businesses automated and proactive management, aiming to provide efficient administration.
Operating since 2007, the company's mission is to support its clients in implementing efficient service management, simplifying decision-making processes and optimizing their results.
Currently in Brazil, we have the General Data Protection Law, which establishes guidelines for the collection, use, and protection of personal data. Therefore, it is essential for companies to commit to complying with this law in order to guarantee the privacy of individuals, protect data, avoid legal penalties, and strengthen the trust of customers and partners.
According to the IT Trends Snapshot 2023 survey conducted by Logicalis, since the LGPD (Brazilian General Data Protection Law) came into effect in September 2020, only 36% of responding companies indicate that they are fully compliant with the LGPD, and a large percentage of companies (43%) are still in the adoption phase, with concrete implementation initiatives.
The number of companies adhering to the law is still low, considering that non-compliance can have very serious consequences for them, such as fines of up to 2% of the company's revenue, limited to R$50 million per infraction. Furthermore, the ANPD (National Data Protection Authority) can apply other measures, including the suspension of personal data processing and the partial or total suspension of the company's activities, in addition to publicizing the infraction, causing enormous damage to the organization's image.
Recognizing the importance and necessity of complying with the LGPD guidelines and achieving excellence in compliance with the law, Proative Tec sought a partner that could deliver a robust solution for the best management of its privacy project.
Jean Vasconcelos, Account Executive at Privacy Tools, assesses that Proative Tec was facing some challenges regarding process management: “The manual management of the data inventory represented a significant challenge, with the potential to cause serious problems in the future. Furthermore, the absence of a data subject support channel and the lack of automation to facilitate the policy publication process were issues that demanded immediate attention,” he adds.
According to Bruna Barros, DPO of Proative Tec, one of the reasons for choosing Privacy Tools was precisely because it allowed Proative Tec to have control over its privacy program. “With the approval of the LGPD (Brazilian General Data Protection Law) in Brazil, it was necessary to adapt our company to the requirements of the Law, and to achieve this goal, it was necessary to hire a tool that would allow for real-time management, with predictability and quality in this process. That's why we chose Privacy Tools, whose main characteristic is offering all the management modules for controlling LGPD compliance within the organization.”
Through the implementation of the tool, encompassing all modules available in the Privacy Tools solution, Proative Tec has been one step ahead towards compliance with the LGPD (Brazilian General Data Protection Law). This ensures the privacy and protection of data subjects' data.
"All privacy-related issues within Proative Tec are directly related to the functionalities of the Privacy Tools."
As reported by Bruna, the implementation of the tool was very successful, meeting the company's expectations, "including support services for mapped questions and technical guidance to perform the configuration on the platform," she comments.
The DPO adds that, with the platform implemented and operationalized, as questions and resources arose, specific training was provided for managing the tool itself, to better understand how it works. "All of this significantly contributed to the successful usability of the tool in our company. In fact, all discussions involving privacy within Proative Tec are directly related to the functionalities of Privacy Tools. Privacy management is conducted entirely by the tool, making it an extremely important solution for our daily operations."
Bruna adds that as she used the tool, she identified opportunities for improvement and communicated these observations during the meetings held. These suggestions were readily accepted by the Privacy Tools team, resulting not only in a positive reception but also in the effective development of improvements based on the insights she shared, being an active user of the tool. “This two-way collaboration was great. All the suggestions I indicated as necessary to improve my management were promptly addressed by Privacy Tools. They not only registered these needs but also sought to understand in depth what I was looking for in order to find more effective ways to incorporate these improvements into the Privacy Tools tool.”
Jean Vasconcelos states that this joint evolution played a crucial role in improving the tool: “Bruna's account exemplifies this synergy between users and the Privacy Tools team. Bruna's insightful perspective identified very important opportunities for improvement, and our goal is to build a tool that not only meets users' needs but also exceeds them.”
Privacy Tools is a leading privacy platform in the Brazilian market and a pioneer in offering solutions for LGPD (Brazilian General Data Protection Law) compliance in Brazil.
Currently, it has over 700 companies as clients, including Rede D'or, Banco RCI, Pague Menos, Farmácias São João, Grupo Bom Jesus, Grupo Fleury, Eletrobrás, Grupo RBS, among others.
With the goal of assisting companies in this adaptation process, Privacy Tools offers privacy management solutions with modules designed for use in different market segments and to comply with the obligations of various laws, such as LGPD and GDPR.
Follow Proative Tec's example and ensure the security of your company's data with Privacy Tools solutions. Request a demo.
