The approach of 2023 brings with it a set of expectations, preparation, and extensive planning already underway regarding the topic of personal data. Let's look at what is expected and everything that will be added during this period!
In a publication on the gov.br website, updated on November 8th, the ANPD (National Data Protection Authority) approved its Regulatory Agenda for the years 2023-2024. The objectives, which also target the public, are: "greater predictability, publicity, transparency, and efficiency for the Authority's regulatory process."
What would be the purpose and highlights of the ANPD Agenda?
In this case, it will serve as a way to instrumentalize the prioritization of regulatory actions. It will also bring a greater presence to all the words mentioned above: transparency, efficiency, predictability, and publicity.
Among the most prominent topics is sentencing, which is the calculation used to determine the appropriate penalty to be imposed after a crime has been committed.
Anyone who still thinks that leaks of personal data or negligence have no real-world consequences is mistaken. While fines are not (yet) common in Brazil, the expectation is that they will become more frequent.
The Regulation on dosage and applicable administrative sanctions is also cited, given that the LGPD allows for fines (General Law of Data ProtectionThe ANPD is responsible for overseeing the protection of personal data, both in companies and in public bodies.
Regarding the adaptation process:
After four years in effect, companies that previously struggled to comply with the rules, regulations, and general characteristics of the LGPD (Brazilian General Data Protection Law) are now aware of what needs to be done. There is a greater understanding of the risks, but there is still a long way to go when it comes to educating consumers themselves.
Another expectation is that more companies will have a DPO. This professional is responsible for mapping the path of personal data, guiding teams, and ensuring that there are no leaks or misuse.
Companies' fear of fines is one of the factors driving the market demand for professionals with expertise in this essential niche today.
In case of an infraction, report it.
By official page of the ANPDIt is possible to access information security guidelines for all types of audiences. If necessary, complaints about non-compliance with the General Data Protection Law can be made through the same portal. In addition, there are also other support channels accessible to the public.



















