O Big Data and LGPD These are mutually related concepts, since both deal with the storage and use of user information, with the aim of guiding strategies and actions on the internet.

Nowadays, more and more companies are using data to manage and extract value. insights valuable for their businesses. This is due to the behavior of the digital consumer, who is increasingly eager for personalized content.

Furthermore, the use of data brings many benefits to companies, such as an increase in the number of leads (potential customers), greater chances of sales, customer acquisition and retention, among other aspects that improve profitability.

However, regardless of the segment, whether insurance companies Whether it's for any other type of business, ensuring the security of this data is fundamental – and that's where the LGPD (General Data Protection Law) comes in.

For this reason, today's article will show what Big Data and the LGPD (Brazilian General Data Protection Law) are, as well as the relationship between these two concepts, so that your business can... adapt to current legislation...while still taking advantage of the use of user information.

What is Big Data?

Big Data is simply a term used to describe the large volume of data on the internet and digital platforms that is generated all the time. Through it, it is possible to cross-reference information in various ways to generate more effective plans.

Nowadays, Big Data is used in various types of services. For example, a concierge company This technology can be used to store information about residents, thus ensuring greater security in condominiums.

Furthermore, due to increasing consumer demands, Big Data has become indispensable for maintaining competitiveness in the market. In this way, it's possible to offer the public exactly what they want.

The 5 V's of Big Data

In fact, Big Data is composed of 5 main V's. They are:

• Volume;
• Velocity;
• Variety;
• Truthfulness;
• Value of the data.

It is essential to fulfill these requirements, especially with the large amount of information generated all the time. Below, learn more about each of them.

Volume

The volume refers to the large amount of information generated at all times on digital platforms. To give you an idea, in 2015, more than 2,5 quintillion bytes of data were recorded per day.

We don't need to go far: imagine how much information one industrial condominium management company You have to deal with this, since each of your clients has a specific number of access controls, among other data.

Variety

Variety refers to the number of data sources, increasing with the level of complexity. It's worth noting that the better this information is managed, the richer the variety, which is positive for obtaining valuable content.

Currently, social networks can be identified as sources of data (Facebook, Instagram, LinkedIn, etc.), as well as data storage and analysis services (Google Analytics) and communication services (Whatsapp(Telegram).

Furthermore, it's possible to obtain data from specific platforms. For example, a access control company It may have its own source of information about the user, such as an application or registration website.

Speed

Speed ​​refers to the generation of data on a large scale, all the time, due to the remarkable growth of the digital environment. Therefore, to keep up with this continuous flow, speed is essential.

This speed is one of the main challenges of Big Data, since agility defines your company's success against the competition.

veracity

Veracity, on the other hand, refers to the true understanding of the information collected. This is because not all collected data is real and, depending on certain variables, confusion may arise when interpreting it.

For this reason, it is recommended to carry out a fact check whenever possible. In fact, there are electronic security company specialized in this type of service.

Price

Value is the moment that shows the result of your efforts. Here, what's important is evaluating how the data impacted your company, making strategies more enriching and assertive.

How the LGPD (Brazilian General Data Protection Law) changes working with Big Data.

The General Data Protection Law (LGPD) was enacted on August 14, 2018, but only came into effect in 2020. The main objective of this legislation is to guarantee greater transparency regarding the collection and use of personal data in the online environment.

With the regulation, data subjects can, at any time, rectify, cancel, or request the deletion of their information, giving consumers more empowerment and control over their personal data.

Furthermore, the LGPD punishes those responsible for any damage caused by the misuse of data, such as theft or loss.

Therefore, a accounting Office Companies that use Big Data need to adapt to the LGPD (Brazilian General Data Protection Law), ensuring the security of user information. This applies to any other company that uses data for its services.

Given this, it will be necessary to create a security committee Information gathering within companies, with a professional responsible for analyzing data on internal procedures in relation to the data generated.

For this reason, it is essential to understand how to create a detailed map of the personal data that will be processed in all cycles within the organization, as well as the maturity level of the processes.

In other words, the office will also have to have a specialized IT accounting, to ensure data protection.

Given all these changes, the General Data Protection Law (LGPD) is expected to have some impact on companies, as it will affect their data collection and processing activities.

However, companies are expected to adapt quickly to these changes, improving their security systems and making the data of their customers and employees more secure and handled with greater transparency.

With a safer environment that better protects consumer rights, we are entering a time of greater trust, maturity, and transparency in data processing – fundamental aspects for market competitiveness.

What are the sanctions and penalties under the LGPD?

The LGPD (Brazilian General Data Protection Law) must be followed by all companies that work with Big Data, including businesses specializing in... consortium of awarded vehicles.

Therefore, organizations that accidentally breach customer data and information will have to bear certain consequences. sanctions and penalties as provided for by law (as outlined in articles 52 to 54 of the LGPD).

According to the law, the infractions will be:

• Warning to adopt corrective measures;
• A simple fine of up to 2% of the company's revenue;
• Daily fine, as per article 52 of the LGPD (Brazilian General Data Protection Law);
• Publicizing the infraction after the incident has been investigated;
• Blocking and deleting data related to the infraction;
• Partial suspension of the organization's Big Data operation;
• Suspension of personal data processing activity;
• Partial or total prohibition of Big Data activities.

It is clear that failure to comply with the LGPD (Brazilian General Data Protection Law) recommendations can cause numerous problems for companies, risking damage to profitability or even brand reputation.

According to the first paragraph of article 52, sanctions will be applied after the administrative process, allowing opportunities for defense in a gradual, isolated or cumulative manner, based on the specific characteristics of each infraction.

Furthermore, the offender's good faith, the advantage gained or intended by the offender, the recurrence of the offenses, and the degree of damage caused will also be considered.

For this reason, it is best for companies to collect data from their customers and the public in a conscious manner, requesting the necessary permission, to avoid any unexpected events that could lead to an infraction.

If necessary, it is recommended that companies seek to establish partnerships with companies in cyber security, as a way to ensure compliance with the provisions of the LGPD (Brazilian General Data Protection Law).

Conclusion

We live in the data age. More than just personal information, data serves to provide specialized content for the production of materials, strategies, and more assertive decision-making, proving essential for contemporary work.

For this reason, many companies already work with what is called Big Data. However, it is essential to ensure the correct use and secure storage of information, since it can also be used by malicious individuals, such as... hackers.

It is in this context that the LGPD (Brazilian General Data Protection Law) emerges, a data protection law that came into effect in 2020 and, since then, has required changes from a large number of organizations.

Today's article sought to comment a bit on the relationship between Big Data and the LGPD (Brazilian General Data Protection Law), showing that, in the long term, the changes will be beneficial.

This text was originally developed by the blog team Investment Guide, where you can find hundreds of informative content about various segments.