On August 10th, the event “LGPD and Journalism”, promoted by Privacy Tools, was broadcast on YouTube. It was part of the “Privacy Above All” live series, which began a few months ago on the startup's channel.
The event featured guests Cristina de Luca (The Shift), Ramon Souza (The Hack), and Wilen Manteli (Grupo RBS). The discussion was moderated by Nilson Deparis of Privacy Tools.
Check out the main highlights:
Public interest or not?
The new law does not apply to journalists when it could hinder freedom of expression. In other words, data used in journalistic articles can be processed, but media outlets need to comply with the LGPD (Brazilian General Data Protection Law) in their various sectors, beyond just the newsroom.
“The law does not apply to information that is considered to be in the public interest. But public interest is a rather broad concept,” commented Cristina de Luca at the event. The communicator gave the example of coverage of the Olympic Games. Normally, information such as the weight and height of interviewees is not given, but in the context of the games, this information is important for coverage.
Information Security is a new editorial category in Brazil.
Ramon Souza emphasized that in our country, discussing cybersecurity and privacy in journalistic outlets is still a novelty. He commented that in the United States, the movement began earlier, with specialized content creators.
"The goal of this type of journalism is to talk about things that impact users and companies, such as new threats, cyber scams, fraud, corporate risks, new solutions, and new defense techniques," Ramon explained.
The journalist also highlighted the role of journalism in oversight. In addition to the responsible agencies that enforce the LGPD (Brazilian General Data Protection Law), media outlets play their part by providing space for the topic and reporting incidents. According to him, journalism in this area "leaves citizens well-informed and aware of their rights."
Compliance as an advantage
According to Manteli, there needs to be a balance between all stakeholders in the compliance process. He reminds us that this process has a beginning, but no set end time: constant adaptation is necessary.
He further emphasizes that the compliance process is influenced by several factors, including international institutions, society itself, and the company's values. Furthermore, compliance becomes a competitive advantage. "If I have compliance, I will add value to my image, my product, my service. So it will always represent a challenge to reconcile interests."
Respect the reader's interest.
Cristina spoke at the event about her experience creating newsletters. To make them financially sustainable, a sponsorship model is created, in which brands leverage the audience to promote their products and services.
When someone signs up to receive newsletters, however, it is essential to obtain their consent before sharing their email address with advertisers. If the reader chooses not to receive advertising, their contact information should not be shared with third parties and should be used exclusively for sending the newsletter itself.
Check it out in full:
