Know handling data effectively Customer information is increasingly important for companies, as it's considered the "new oil" today. Information about customers and the business enables better decision-making and helps avoid various problems. However, poor management of this resource can lead to leaks of personal information and also to misguided decisions about the company's future.
Knowing a lot about a client helps to offer them better solutions, a personalized experience, and to know the ideal time to get in touch. But, if a client's information is leaked, their relationship with the company can be broken due to a lack of trust.
Another harmful thing is when you have the data, but you don't have a record of how it was collected. Let's say a person provided their email to receive a ticket to an event and ends up receiving promotions long after the event has taken place. If they didn't consent to this, it can become a problem.
Data mapping.
One approach that helps in this management process is Data Mapping, or Data MappingThis primarily helps in adapting your company to the General Data Protection Law (LGPD), since the premise is that what you don't see, you don't protect.
Mapping provides a greater understanding of how data moves through the organization. Since companies need to understand what data they are collecting, how they are using it, and with whom they are sharing it to improve data protection, it is an important initial step in the compliance journey.
Before the new legislation, companies used Data Mapping to control and manage the so-called 4S perimeter (Bank Secrecy, Health Secrecy, Trade Secrecy, and Judicial Secrecy). Now, it is necessary to protect all personal data, such as CPF numbers (Brazilian taxpayer ID), addresses, license plates, browsing history, etc. The LGPD (Brazilian General Data Protection Law) concerns all personal data that can be linked to a person; that is, anonymous data such as "five people clicked on this link" does not pose problems as registration and contact information.
How is the mapping done?
Mapping data in companies is a multidisciplinary task. It begins with identifying the inventory, designing workflows, and linking them to systems. From there, data analysis is performed for strategic purposes, identifying security gaps, and verifying how closely each piece of information can be linked to a specific person, for privacy purposes.
It is also in the Data Mapping The company designates, for each piece of personal data, the legal basis justifying the processing of that information. With this, the company has a Risk and Compliance Diagnosis. Data protection laws require companies to know:
The objectives of data processing;
– The categories of personal data that are being processed;
– Details of any data transfers to other countries;
– How long will the data be kept?
– The technical and organizational security measures in place (encryption, access controls, etc.).
In practice, Data Mapping helps with these issues and centralizes the management of a company's data. When you have multiple databases, such as sales, marketing, finance, and human resources information, mapping allows you to quickly locate the information. Another benefit of the technique is that it makes migrating databases easier when necessary, because knowing the entire data lifecycle makes it more feasible to design a migration project and calculate its potential impact on the business.
Beyond compliance with data protection laws, having organized data and knowing how to best use it even helps retain customers and increase revenue. Netflix is a prime example; it uses user information to offer the best movie and series options. It's estimated that the company saves US$1 billion per year by retaining customers using data.
With data protection laws in effect and customers increasingly informed about their privacy rights, the organization and management of data is becoming ever more important. It is necessary to better understand the subject, form internal compliance teams, and automate processes so that the protection of personal data, as an asset, becomes a competitive advantage for companies.
Data Mapping at Privacy Tools.
A tool that can facilitate and automate some steps in this process is fundamental in this aspect. With this in mind, Privacy Tools developed its Data Mapping, assisting in mapping and classifying this data and allowing its analysis through reports and dashboards that enable the organization to visualize and make decisions in a more qualified and assertive way.
Thus, all mapping performed will yield analyzable results, allowing the company to make faster decisions regarding data processing. Furthermore, the tool allows for the automation and configuration of reports such as DPIA and LIA, among others, and even enables their extraction for presentation if necessary.
Want to see Data Mapping in practice? Try it! free trial from our platform!
