The use of personal data is nothing new in the corporate world, but it's remarkable how the debate surrounding formalizations and mechanisms for controlling privacy has grown significantly.
When personal information is inappropriately made public, scams and threats can compromise people's lives in various ways. Different legislations have adapted in search of greater security and assertiveness in the creation of local regulations. What constantly receives the attention of experts is who should be held responsible in relation to social networks and what the limits are to avoid developing bureaucratic processes.
Any excess can hinder the functioning of companies, since they are the most impacted and must take a leading role by having an ethical commitment to society. On the other hand, the government must ensure that all organizations have access to the legal frameworks and specific technical knowledge in the area of data protection.
Who is affected by the changes in general data security standards?
This concern follows a global trend, as its objective is to uphold various criteria established in the Universal Declaration of Human Rights.
In Brazil, the General Data Protection Law was enacted under Law No. 13.709/2018, configuring the previous rules foreseen in the Internet Regulatory Framework.
Starting with a movement that began in Europe, other countries started implementing their own criteria, based on the track record of international organizations.
In total, there are three variables that have brought about a true revolution in how privacy is handled by governments.
Data colonization
Within the concept of "surveillance capitalism," data colonization refers to the unrestricted use of private information for various purposes, including marketing. In mid-2014, Cambridge Analytica was accused of accessing Facebook user accounts, resulting in one of the biggest data breach scandals. Therefore, one of the reflections regarding ongoing improvements involves identifying corrections related to content convergence.
The regulatory role of the State
The role of the State is to guarantee stability for citizens, stipulating the necessary capabilities to preserve their basic rights, in this case, dignity. By disseminating previously studied codes of conduct, a legal framework is created that protects everyone in case of any data insecurity situation. This action began in Europe, and the provisions of EU Law 2016/679 are the official model to be followed by other nations.
Consumer demand
According to a 2021 survey by Euronext, a leader in API management, 78,6% of European consumers do not trust websites that do not clearly state their privacy policy. Latin American countries, such as Brazil, are also influenced by this, presenting a more discerning and competitive market. Considering this factor, its relevance to a brand's image becomes clear, placing "Data Protection" on the same level as tax compliance.
The future remains uncertain, but it already demonstrates a need for new business management.
It can be concluded that all the variables mentioned—data colonization, the regulatory role of the State, and consumer demands—represent the reasons for creating new privacy rules.
Now, the operation of collecting, processing, and using materials needs to be rigorous in order to adopt a protective stance towards people who use services and products in digital environments, making various information available.
The key to ensuring everyone benefits from these requirements lies in corporations' commitment to creating an informational map of all their processes, designating a professional to manage data governance.
