The implementation of privacy in companies is a topic being debated in our country, and there are appropriate measures to avoid greater risks.
Competitively, the market must always be aligned with what's new. Therefore, privacy is also included in this constant search for innovation and adaptation.
The General Data Protection Law
The General Data Protection Law (LGPDLaw No. 13.709, which came into effect in Brazil on September 18, 2020, has made it necessary for the process of handling personal data to reflect on its suitability for protecting the fundamental rights of freedom and privacy of companies, which are key drivers of the market.
In addition to the moral and ethical obligations that businesses have for handling data and being responsible for its fair treatment – regardless of its movement, it must be treated with the same seriousness – they also need to be aware that there may be a greater professional interest for their company.
Have a communication that specifies the principles.
Have a privacy policy. That is, a document that specifies all the data that is collected, the purpose of collecting it, how your security process works, and the free access of the data subject. In other words, prioritize transparency, aiming for accessible communication for all audiences. That is, with less complexity and in a way that guarantees greater security for the data collected or already present in the system.
How can privacy in companies be advantageous?
Among the advantages of adapting to General Law of Data Protection They are:
- Risk reduction
- Greater reliability and credibility
- Cybersecurity that prevents potential attacks.
- Vulnerability discovery and solutions
- Greater awareness
- Trained employees
- Avoid fines
In an increasingly demanding and careful world, the General Data Protection Law is seen as one of the attractive factors that boosts competitiveness in the business race.
Conversely, in an undesirable scenario, those who fail to comply with or are unaware of legitimate procedures may reach the delicate point of being fined, which damages the image of their business.
Still within its Article 2, consumer protection is also structured among the fundamental principles. It is the company's duty to be aware of its customers' rights. Data correction is a guaranteed act. With the LGPD (Brazilian General Data Protection Law), the data subject has the right to confirm the existence of the processing and access the personal data collected.
LGPD and its relationship with marketing.
Furthermore, online marketing for your company can be done legitimately. That is, send information only to those who have provided their data and authorized receiving communications.
On social media, having some prominence talking about your company's transparency regarding the General Data Protection Law makes the topic of privacy increasingly visible.
