Starting an online business through virtual stores is a growing trend. Since the LGPD (Brazilian General Data Protection Law) came into effect, the demand for professionals who understand the subject has increased. Before, privacy was a differentiating factor. Today it's an obligation.
So, what exactly is a privacy policy, and how necessary is it for an online store?
A privacy policy is part of a framework that helps protect data and ensure privacy rights. In other words, the store or any other online business provides its version of the practices used, how information is collected, stored, and how it is secured.
They must comply with the laws in Brazil, whether it is the General Law of Data Protection (LGPD) focused on the area of privacy, the Consumer Protection Code, and the Marco Civil da Internet (Brazilian Internet Bill of Rights).
Transparency, as mandated by the LGPD (Brazilian General Data Protection Law), has led to policies clearly outlining their methods. Ensure that all updates to your store adhere to the principles of the LGPD. In addition to transparency, some of the LGPD principles that should be present in your online store include:
- Purpose;
- Need
- Consent
Working alone in this area can be complicated. Count on... Privacy Tools to help in creating an appropriate policy.
What should my privacy policy contain?
In e-commerce, when users proceed with their purchases, they end up creating an account and entering their information. Among the information that the store may request are: name, CPF (Brazilian tax identification number), email, phone number, delivery address, among others.
Having a privacy policy provides confidence that the data contained therein will be kept secure and will not be shared with third parties, with exceptions that must be communicated to the user.
One example of good practice is stating in their policies that all information is encrypted, something that large businesses are following. In other words, there are several data protection strategies that can be incorporated into the platforms.
Creating an online store is much more complicated than it seems! The creator must be attentive and acquire knowledge in areas outside their own. Besides delivering a great user experience, it's essential to do so in accordance with the law.
How are online stores' privacy policies structured?
In their privacy policies, online stores commonly explain cookies, their uses, and how the collected information is handled. Each store has its own sales style, but they should all communicate clearly so that consumers understand how their data is handled.
Another important point is not to copy a privacy policy from an industry that is not your own. A social network collects data differently than a store, so never copy anything from them.
Regarding payments, it's necessary to reassure you that your credit card details are secure and will not be shared. Regarding registration, make it clear that none of your data is sold to third parties.
Information regarding the removal of personal data must also be aligned. Users have the right to request the deletion of their information at any time.
