The General Data Protection Law arrived in Brazil in 2018 with the goal of regulating the use of information, mostly available in the digital environment.
Currently, to make purchases, access the internet, and use other services, names, documents, and personal content are shared. Communication has expanded with technology, and new laws have been developed to protect the security and privacy of citizens.
A leaked photo or even a bank account number has moral and financial consequences, potentially increasing the risk of scams and threats. On the other hand, access to information is essential for businesses to thrive.
From a conciliatory standpoint, this new measure establishes a commitment to transparency; whoever manages any company makes it clear how the data will be used. This way, everyone is aware of the intentions and is legally protected should any damage occur to their privacy.
What other advantages does the LGPD offer to companies?
In Brazil, the pursuit of compliance with the LGPD (Brazilian General Data Protection Law) grew by 554% in 2021, compared to the same period of the previous year. As mentioned, being aware of these legal changes conveys trust and credibility to consumers and users.
Therefore, it is practically a certificate of quality and effort within what constitutes an ethical stance. It is about caring for the well-being of those who trust in your work, demonstrating your professionalism.
This analysis was completed in the publication of the biannual report by SEUS DADOS Consulting, which developed the MEU DPO service.
The report with the results originated from an anonymous survey conducted with 200 businesses from various sectors by the company itself. The company is a leader in advising those who wish to install infrastructure, install the necessary systems, and comply with the General Data Protection Law.
A challenge lies ahead…
The increased awareness among Brazilian companies is a positive aspect and represents an unprecedented advance in terms of the speed with which legal regulations can be implemented.
This is confirmed by the president responsible for the study, Marcelo Fattori, who also affirms the importance of the investment in avoiding fines and other compensation lawsuits. These problems, in addition to impacting the business's image, block access to credit, compromise cash flow, and destabilize all administrative activities.
Despite the recent figures representing significant progress and being a variable that considerably impacts competitiveness, apprehension due to bureaucracy or lack of knowledge hinders small and medium-sized enterprises.
According to Dom Cabral Business School, 40% of organizations do not feel responsible for implementing the LGPD (Brazilian General Data Protection Law). This is still a very high number, but the survey presented earlier is encouraging and inspires other corporations.
