Over the past year, we have seen intense debate about the collection, use, and handling of personal data. This has inevitably led to stricter global restrictions. These debates and regulations have also given consumers a greater awareness of the value of their personal data. As consumers worldwide gain ground in terms of interactions with private companies, they tend to lose privacy ground to governments as the use of facial recognition technology and mass surveillance increases. And, of course, cyber threats are still out there.
2019 saw more than 7.000 data breaches, compared to 6.500 in 2018. More than 15,1 billion Records were exposed, making it an extremely active year, despite the fines being... larger and more frequent than ever.
Increase in mega fines
The U.S. Federal Trade Commission (FTC) imposed a $5 billion fine. on Facebook and penalized Equifax with $575 million in the two largest lawsuits of the year. Under the General Data Protection Regulation (GDPR), there was more than 200 fines for a total of US$165 million. Google was hit with the largest penalty of US$57 million.
The GDPR has set in motion a series of privacy regulations, and this is just the beginning. CCPA of California already is in effect and several countries are considering, enacting or updating national laws, including those of the USA, Brazil, Canada, Japan, and Korea. from the South. All of this led to an explosion of privacy providers.
Creating a comprehensive data protection and privacy strategy across the organization remains a major challenge for DPOs and privacy specialists.
A wider range of technology options
The International Association of Privacy Professionals (IAPP) listed only 51 vendors in its Privacy Technology Vendors Report in early 2017. most recent edition List 259. Industry analysts expect continued growth in 2020, considering all the new regulations that are expected to come into effect. There has also been an expanding market for data privacy lawyers and consultants, as they are often the first step in the vendor selection process.
Greater supply, but even greater demand.
The 2017 IAPP study estimated that the regulatory requirements of the GDPR would create by minus 75.000 positions of DPOs worldwide. In May 2019, one year after the GDPR came into effect, it is estimated that there were 500.000 organizations with registered DPOs in the European Economic Area (EEA) alone.
New challenges and priorities
A conformity With data protection and privacy regulations, it's a task... Challenging and complex, this only becomes more difficult as governments create and revise their national standards. DPOs and privacy professionals face not only these constantly changing externalities, but also considerable internal organizational challenges.
A CPO (Chief Privacy Officer Magazine) made its report available. Data Protection and DPO Priorities 2020 so that Privacy Tools This material aims to bring data to the Brazilian market, allowing us to expand knowledge in this crucial area, which is becoming essential for Brazilian companies with the arrival of the LGPD (Brazilian General Data Protection Law). We examine the challenges faced by data protection and privacy agents, along with their priority goals for 2020 and their approach. expected to achieve them.
Access and download the ebook for free by clicking [here]. here.
