Enacted in 2018, the new General Data Protection Law has not yet come into effect in Brazil, but it is already influencing several changes in corporate culture regarding data processing. Do you already know how it works?
The LGPD (Brazilian General Data Protection Law) regulates the processing of personal data, from collection to deletion. Its objective is to guarantee the privacy of individuals, as well as legal security, transparency, consent, and the adequacy of the data provided and collected. With its entry into force, the rights of data subjects They receive special attention, especially when they involve advertising and the use of contact information.
By decision of President Jair Bolsonaro, the sanctions of the law will now be applied in May of 2021This deadline is for companies, public bodies and other entities to comply, in order to avoid heavy penalties. penalties as stipulated in the LGPD.
How does the LGPD impact your company?
The LGPD (Brazilian General Data Protection Law) follows a global trend regarding data privacy, being very similar to the regulations approved in the European Union (GDPR) and California (CCPA). Therefore, companies that conduct or plan to conduct business with foreign companies should pay special attention to compliance.
Its impact also extends to the company's image, given that data protection is a global issue, with more than 8 countries having laws in effect. Scandals involving data leaks can be a difficult stain to remove from customer trust.
It is already essential in organizational cultures to pay attention to how data is handled daily.
Want to learn more about how to adapt your company? Download our free eBook. And have a guide to understand what the LGPD is and how your company can comply to protect the data of its customers and employees in practice.
